Can you imagine life without your smartphone? Most people can’t, and there’s nothing wrong with that. Over 3.5 billion people have smartphones today, and we use them for everything from shopping to ...

Wait, isn’t color on a website just used for aesthetics? No. Color is used for so much more than the attractiveness of a website. Research shows that color is crucial in shaping customers’ perceptions ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

From using the right user behavior metrics to bringing down silos, these tips will help you leverage user behavior data to improve your sales conversions. “Conversion rate” is one of those universal ...

In today's competitive digital landscape, marketers are constantly being asked to do more with less—whether generating leads, building brand loyalty, or driving conversions. We're expected to squeeze ...

As defined by Hotjar, conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This action may be anything from scrolling ...