Opinions expressed by Entrepreneur contributors are their own. As we all spend more time glued to our phones and computers, video is becoming an even more important medium for advertisers to reach ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

Automation makes an advertiser's job easier down the road. Here's how to set up Google Ad Customizers and why they're worth your time. “I have never seen a kid work so hard at being lazy.” A teacher ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...

Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many tools are at your disposal, but expert knowledge is not the only way to ...

Consumers are engaging with online video more than ever, and social media users are constantly on the lookout for exciting stories to share with friends and followers online. This means the hype that ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...

Generative AI is reshaping digital advertising. In fact, 99% of marketing and business leaders are using AI in some fashion, according to a 2024 survey from the Marketing AI Institute. The reasons for ...