Q: How can I make my limited-service restaurant a great brand? A: Ever since I wrote my first book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest ...

One easy way to save money on groceries is to switch to store brands. These alternatives to expensive brands can save you 30% or more — serious savings to put toward other groceries. One of the more ...

Walmart's new in-house brand, bettergoods, debuted in the spring of 2024. Though it joined other Walmart brands like Marketside and Great Value, bettergoods strove to fulfill a few niche roles at the ...

More and more, it seems that consumers have a growing preference for store-brand grocery items over major labels. The way shoppers feel toward generic brands makes sense. These foods are often ...

Walmart's Great Value brand, which includes about 10,000 items from milk to frozen chicken nuggets, will get a new look. Starting this May, shoppers will see snacks, cereals and other items from the ...

Jeff Rosenblum is a leading innovator in digital marketing, recognized for his contributions to brand storytelling theory, market research, publishing, and interactive advertising. As a Founding ...

If you're a regular Walmart shopper, then you've probably purchased a fair number of Great Value products over the course of your adult life. They're reliably cheaper than name-brand products, and ...

Consumer brands are emerging to serve unmet needs in everything from health and wellness to sustainability. Josh Beser and Samir Bakhru were fortunate to meet many of these new companies and investors ...

Add Yahoo as a preferred source to see more of our stories on Google. Walmart employee stocking shelves - Joe Raedle/Getty Images Most of us can agree, there are times when purchasing generic versions ...

Brands need more than a purpose. They need a rival, a foil, a clear enemy that sharpens their message, rallies their tribe, and clarifies their difference. It isn’t about being negative, it’s about ...