Here are their thoughts: Our tour-level golfer (Conrad Shindler) played elite golf professionally for more than a decade (including a win on the Korn Ferry Tour) and still hits it today at competitive ...

In a stunning twist no one asked for—but everyone is now debating—a small Midwest startup has announced that its fully ...

In our robot testing at tour speeds, one prototype ball lost 17-22 yards versus a currently conforming ball. A second ...

Golf’s governing bodies plan to introduce the golf ball rollback in 2028, and it’s a change the sport desperately needs. The pace of technological progress has already forced many historic courses to ...

Every golfer has asked a simple question at some point in their playing days: How much does a used golf ball impact performance versus a fresh golf ball? While most people don’t take it upon ...