Editor’s note: This post was originally published on March 16, 2020. U.S. Patent and Trademark Office v. Booking.com raises the question whether a business can create a registrable trademark by ...

The district court concluded that even though the word “booking” is an unprotectable generic term, combining that term with “.com” transformed it from an unprotectable generic term into a descriptive ...

Despite the US Supreme Court’s ruling in Booking.com, ‘generic.com’ trademark applicants still need to carefully document the protectability and registrability of their brands, say Victoria Doyle and ...

In 2011 and 2012, Booking.com, a digital travel company that allows consumers to make hotel and other reservations online, filed applications to register trademarks with various visual features, all ...