It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Gen Z workers are reporting some of the highest burnout levels ever recorded, with new research suggesting they are buckling under unprecedented levels of stress. While people of all age levels report ...

First-time mothers now average 27.5 years old, placing many in Gen Z. These women are entering parenthood during the most economically punishing period for working parents in modern U.S. history. They ...

As Generation Z — those born between 1997 and 2012 — enters the workforce in growing numbers, Canadian employers are encountering a cohort whose expectations and behaviours signal a fundamental shift ...

Gen Z isn't the biggest powerhouse of American spending (yet), but when it comes to influencing product discovery, consumer spending, and the best shopping hacks, Gen Zers punch far above their weight ...