Foursquare does it. Mint.com does. Even NBC and Warner Brothers do it. Like it or not, gamification is here to stay. So embrace the idea that you can encourage customers to stay loyal to your brand by ...

The idea of “gamification” has rumbled loud and long throughout the marketing and branding echo chamber over the last several years. In the 24/7 news cycle, even in the B2B world of marketing and ...

“Gamification” is a hot, hip term right now, conjuring up images of Facebook games that may be a valuable tool for monetizing the social Web. However, for B2B marketers or customer relationship ...

Gamification. That’s the 25-cent word that describes what companies like Foursquare and Gowalla set out to do -- turn your everyday activities into a game, rewarding you with badges, points, or a ...

After hype cometh the fall. Gamification — the catch-all term for rewards, incentives and loyalty services — has become a very popular way to get users engaged in an increasingly noisy world of apps ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In a business environment, company owners, managers, ...

Badgeville, a startup that adds the dynamics of gamification to e-commerce and web publishing websites to engage users, recently launched a new product called Social Fabric. The startup company is ...

Gamification has emerged as the latest fast-track solution to acquire, engage and retain users for any new mobile or Web application. The basic idea is that if you understand what motivates your users ...

The word “gamification” has gotten a lot of buzz lately, which hopefully means it will be in the running for Oxford Dictionary’s 2011 Word of the Year (hey in 2005 it was “podcast” so you never know).

Gamification -- the idea that you can take gaming elements (points, trophies, badges, scoreboards, level-ups, etc) and apply them in non-gaming contexts -- is a rising trend that makes work all play.

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