In case you missed the big news, the G.I. Joe cartoon recently celebrated its 40th anniversary, and to celebrate, Hasbro has been running a 24/7 livestream of remastered episodes on its YouTube ...

Revisit the vintage GI Joe action figures that started it all. Back in 1964, Hasbro broke from its game board mold to shake up the toy market with a newfangled idea - action figures. GI Joe was ...

The toys underwent a number of changes in the next two decades before toy company Hasbro relaunched the line as “GI Joe: A Real American Hero” in the 1980s.

The advent and popularity of television that advertised postwar toys created an incredible market for the baby boom generation. Here's a look at some of the more popular trends, toys ...

Hasbro is bringing back classic '80s GI Joe characters to life. The latest reveals in the Classified line feel like they were ripped from the cartoon.

G.I. Joe is turning 50. The birthday of what’s called the world’s first action figure is being celebrated this month by collectors and the toy maker that introduced it just before the nation ...

The most popular boys' toy of the 20th Century, GI Joe, turns 50 this month - here's a look back at what made the "real American hero" so popular.

Stanley Weston, who created the toys that would become known as G.I. Joe in an attempt to translate the popularity of Barbie to boys and sold it to Hasbro for $100,000 in the 1960s, died last week ...

The most popular boys' toy of the 20th Century, GI Joe, turns 50 this month - here's a look back at what made the "real American hero" so popular.