For such small pieces of paper, produce labels attract a lot of attention. Affixed to boxes of fruit or vegetables, they serve a utilitarian purpose by advertising what they are and where they come ...

2 January 2005 The next few years will see the development of many new forms of intelligent packaging, capable of far more than the labelling and branding roles packaging has served until now.

The brightly colored labels on apple boxes were strictly utilitarian. For more than a half-century, labels depicting bucolic vistas of Northwest orchards, children with cherubic faces, attractive ...