Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing. Facebook Discontinued its Facebook Analytics tool at the end of June 30, 2021. The free tool had ...

This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021. Until then, people will still be able to access reports and ...

The impending demise of user-level tracking across platforms and devices will make complex advertising measurement models like multi-touch attribution (MTA) not just difficult but impossible. As these ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...