Qualitative marketing differs from quantitative marketing by addressing promotional advantages you can't use numbers to describe. Small businesses typically have limited resources, so qualitative ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

TMPR developed ROC index (Richness in Occasions to Convince) to measure the effect of the reading conditions and environment and to quantify the qualitative support to advertising given by various ...

The changes made by the Ministry of Education (MOE) to cut down on tests and exams have once again sparked debate among Singaporeans. This is similar to the shift in the Primary School Leaving ...