Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. Customer-centricity has arisen as a must-have attribute for all ...