A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A key to business success is the ability to develop a niche in the marketplace, according to the Marketing [m.o.] website. To do so, you'll need to determine what makes your business unique and ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

When it comes to driving traffic and boosting conversions, content is key to your digital marketing strategy. Content marketing gives you the opportunity for optimal keyword placement and provides ...

Due to popular misconceptions about marketing, it's important that you familiarize yourself with the role of this wide-ranging function. That includes taking a look at traditional marketing techniques ...

There's no question that personalized marketing goes a long way toward encouraging consumers to buy into a brand. People like to feel special. This fact is something we learn from our earliest years ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Building a content marketing plan is essential for any new business. Marketing teams can refine their approach with the help of data. Using these tips and tools, your content creation process will ...