Ben Crudo is CEO of Diff Agency. Ben is a retailer turned technologist and an e-commerce expert helping retailers win today and tomorrow. Handshakes in showrooms have classically marked the beginning ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on consumer-facing ecommerce sites, especially robust marketplaces like Amazon ...

Strong relationships with customers and partners are critical for B2B businesses, and successful B2B ecommerce strategies need to reflect that. Today’s B2B ecommerce models go beyond automated ...

The pandemic accelerated certain types of ecommerce behavior. B2B marketers should pay attention. The pandemic forced us to drop the "e" from ecommerce. Ecommerce is now just an essential staple of ...

The global B2B ecommerce market is valued at $12 trillion, and this number is expected to grow by 17% in 2021. And today, more than 90% of B2B marketers use content marketing to reach, nurture and ...

The traditional consumer shopping journey has been reshaped in recent years, thanks in large part to the growing presence of mobile devices and wider acceptance of e-commerce. And this isn't only the ...

As B2B commerce continues on its fast pace of transformation to digital-first, it’s impossible not to look to AI for important technological advancements. Yes, it’s a buzzword, but AI is also an ...

Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. Almost overnight, these startups transformed into consequential platforms, earning billion-dollar ...

The last few years have seen a rapid rise in B2B ecommerce adoption across industries. Buyers are shifting purchasing to digital channels to streamline operations and gain access to millions of ...

In many ways the multichannel model that’s been so effectively refined by B2C organisations in the last few years, lends itself perfectly to business buyers. The strategy allows you to build customer ...

In transitioning away from the chaotic 2020, it’s important to pay attention to the current market trends and know what to anticipate in the coming months. A lot is likely going to change on the B2B ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...