Exact match hasn’t meant ‘exact’ for quite some time but last week Google announced that they are further expanding the broadening of exact match keywords. Exact match keywords may now also start ...

Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give ...

Google’s latest (though probably not final) dismantling of exact match should be fully rolled out now — Google had said it would be completed by the end of October. The change was a regular topic of ...

Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. Then close variants came into the mix, and that definition has ...