Event streaming and management platforms allow for a new level of connectivity between all actors. Event-driven architecture means that organizations don’t just “get” data when they request it, they ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

ESPN’s new direct-to-consumer streaming service will be the new home for WWE’s biggest live events, including WrestleMania, the companies announced Wednesday. The Walt Disney Co.’s sports media unit ...

The Infrastructure Behind Immersive OTT For all its creative potential, the success of streaming platforms still hinges on broadcast-grade reliability. Sports fans expect crystal-clear, uninterrupted ...

Event-driven architecture needs the same governance and control as APIs. Kong’s new Event Gateway brings familiar Kong API management, plugins, and policies to Apache Kafka. Event-driven architecture ...

Paramount will become the new home to Ultimate Fighting Championship events across the U.S. next year, through a seven-year agreement announced with TKO Group on Monday. The news comes just days after ...

NAB Show remains the industry’s largest and most comprehensive gathering, bringing together broadcast, streaming, production ...

Disney’s ESPN will soon become the exclusive streaming platform to watch all of World Wrestling Entertainment’s biggest events. WWE’s major live events, including Royal Rumble, Survivor Series and ...

IBM has agreed to acquire Confluent for $11 billion. Confluent specializes in data and event streaming, enabling applications and AI agents to communicate without hard dependencies. IBM expects the ...

If 2025 was the year live sports finally broke free from their cable legacy, then 2026 will be the year the industry feels the full weight of that shift.