A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted ...

Now, the Framingham-based office supplier is rolling out a counterpart: the Hard Button.

The new campaign reminds customers -- and business owners -- that stocking up on toilet paper and coffee filters shouldn't be a struggle.

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

As buttons go, there are few as well-known as Staples’ “Easy Button” — a bright, Staples-red button that was featured in a series of ad campaigns beginning in 2005. The ads were so popular that ...

To commemorate its Easy Button’s 20 th anniversary, Staples is bringing it back. The symbol represents the company's decision to help simplify life for customers. In a stressful world, easy matters.

FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy ...

Watch out Amazon Dash: You’re not the only button in town anymore. Geared toward small-business owners, Staples unveiled one of its signature red Easy Buttons with built-in IBM Watson technology. The ...

Al Cohen, the guy who thinks the idea of “a magic button which solves all problems” is “a slap in the face,” isn’t going to like this news. Staples says it has offloaded its 1 millionth “Easy” button, ...

This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here. Office supply retailer Staples is beginning to develop machine learning ...