If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

One inexpensive option is sending postcards printed with promotional info. The good news is that you no longer have to rely ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

With more than 99% of American homes now turning to direct mail coupons as part of their everyday shopping pattern, many service businesses have also turned to direct mail as a viable source for ...

The following excerpt is from Robert W. Bly‘s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

With more than 99% of American homes now turning to direct mail coupons as part of their everyday shopping pattern, many service businesses have also turned to direct mail as a viable source for ...

Direct mail advertising may consist of a postcard, brochure or sales letter that goes in the regular mail to a list of customers you have in your database. Measuring the return on investment (ROI) for ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...