People typically make life choices based on their desire to feel good. This approach sometimes leads to making choices that are detrimental in the long run. For example, when visiting a forest on a ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. On average the adult human mind makes 33,000 to 35,000 total ...

Learn how savvy entrepreneurs are using science-backed strategies — and even AI — to make fewer, smarter choices and reclaim their brainpower. Start by standardizing small, inconsequential decisions.

By modeling the single-trial electroencephalogram of participants performing perceptual decisions, and building on predictions from two century-old psychological laws, we estimate the times of ...

Every decision comes with an element of risk. It’s a fact that can paralyze a leader who overthinks in their effort to drive that risk to near zero before they act. It’s a common enough phenomenon to ...