Sports brand Decathlon has unveiled a dynamic and forward-looking new identity and logo as well as a new purpose to “move people through the wonders of sport” in an attempt to bring innovative and ...

The sports company has unveiled a new logo, strategy and design system to help align its many ‘in-house’ labels with the overarching Decathlon brand Founded in 1976, French sports company Decathlon is ...

In addition to the new identity which pays homage to Decathlon's history and symbolises motion and circularity, the brand has also expanded its portfolio offering 9 category specialists and 4 expert ...

Decathlon has unveiled a global rebrand, which overhauls everything from its store experience and logo to its business model. The sporting giant said it was adopting what it termed “an ambitious ...