Search Engine Land

Generative Engine Optimization framework introduced in new research

Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research paper. That finding comes from a paper titled GEO: ...
Search Engine Land

Generative Engine Optimization (GEO)

Search Engine Land is your go-to-source source for Generative Engine Optimization (GEO) news, trends, and cutting-edge content. You’ll find a variety of up-to-date and authoritative resources, ...
JD Supra

What Is Generative Engine Optimization (GEO) and Why Digital PR Alone Isn’t Enough

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...
Marketing

Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...
Reuters

A History of Generative Engine Optimization (GEO)

NEW YORK, NY, November 6, 2025 (EZ Newswire) -- Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered ...