Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again. The range of database applications in B-to-B is as broad and ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...