15h
Data centers are facing an image problem. The tech industry is spending millions to rebrand them.
Through television ads and online campaigns, industry-backed groups are promising jobs, clean energy, and lower electricity bills.
As AI increases demand for data centers, many will get built in dense metropolitan areas close to where people live and work.
Drive in almost any direction from almost any American city, and soon enough you’ll arrive at a data center—a giant white box rising from graded earth, flanked by generators and fenced like a prison ...
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