DMP is closely connected with DSP and BSP, the work of which can be effectively enhanced by traffic shaping solutions. More and more companies are paying attention to comprehensive solutions in this ...
For years, the advertising industry has used acronyms to discuss the technology and platforms agencies, media companies and advertisers use. DMP (data management platform), SSP (supply-side platform) ...
Ad verifier DoubleVerify closed its Series C round of financing for a very healthy $33 million. JMI Equity (the private equity firm that took DCLK private and sold to it Google according to TechCrunch ...
RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for ...
The data management platform (DMP) market is entering its next phase. If the first wave of traditional DMPs was built for the third-party-cookie-based internet (think Demdex, Lotame, Krux), the second ...
Editor's note: To RTB or DSP, that is the programmatic question: An introduction to media buying in the data age took place on 10 April 2014. Access this webinar on-demand. The panel session featured ...
How significant is your new SSP addition to the already-mind-boggling ad-tech space in mainland China? There are two types of companies that will launch SSPs: ad networks like us who traditionally ...
With the frequent use of the DSP, SSP, DMP, ATD and many other acronyms (it’s not that we don’t have enough of them) but I would suggest adding another one to this long acronym list: the WTD, or the ...
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