Why portfolio construction is shifting from simple diversification to scalable, tax-aware personalization that clients increasingly expect.

People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

From a young age, we learn that customization creates a special sense of ownership in our possessions. Vacation outlet malls offer a variety of custom keychains, mugs, and shirts inscribed with your ...

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online ...

Accessories are all the rage this season, and the experts say they communicate for you without a single word. So how do you accessorize, and what, exactly, are your accessories saying? We have the ...