In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Only 26% of customers are satisfied with their cards experience Nearly one-in-two prospective customers abandon onboarding due to a poor experience 86% of executives plan to prioritize omnichannel ...

Loyalty cards were once a way to reward repeat customers, but the data they produce is now a lucrative revenue source for supermarkets ...

Store loyalty cards compromise your privacy; the deals you love are down to your data. Even knowing the risks, I still use my store loyalty cards all of the time—but there are a few ways I try to ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

At 3Natives, we’ve always believed that fresh, high-quality food is only part of what keeps guests coming back. The rest is about how we make people feel, and our loyalty program is an extension of ...

Our wallets and purses may be bursting with them, but are you using your loyalty cards… or are they using you? While member discounts and bonuses are attractive, many of us are guilty of buying ...

STOCKHOLM, June 18 (Reuters) - U.S. telecom company Verizon (VZ.N), opens new tab is using generative AI to stop 100,000 customers from leaving its service this year by predicting why a customer is ...