Earlier this week, Google began sending out email notices through Google Search Console to those site owners where their site’s INP scores were not up to snuff. These notices had the subject line, ...

CrUX reports user experience by page views; Search Console reports by URLs (grouped). Both can be right at the same time. Understand each tool’s method before comparing numbers. Google's Barry Pollard ...

As AI-led search becomes a real driver of discovery, an old assumption is back with new urgency. If AI systems infer quality from user experience, and Core Web Vitals (CWV) are Google’s most visible ...

A big challenge for many SEO professionals is identifying what needs to change to move the needle. This article recaps a topic from my SMX Advanced presentation on determining which URLs you should ...

Google's Danny Sullivan said on Friday, "We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor." He added, "But to reiterate we look at many things not one ...

Google again has downplayed the importance of Core Web Vitals as a Google Search ranking signal. Google's Martin Splitt said in a video yesterday, "also core web vitals aren't as important as some ...

Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that Google continues ...