If you enjoy contouring, the perfect palette is a beauty bag essential. Unfortunately, it often comes with a hefty price tag. And while we love to browse our local drugstores for surprisingly ...

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Everyone knows drugstore mascaras work just as well (if not better) than their prestige counterparts–shouts to Maybelline Great Lash–but there's another makeup staple that the pros recommend saving on ...

Move over, Kylie Jenner. There's a new beauty launch breaking the internet and this time, it's coming from none other than older sister Kim Kardashian West. On June 21, KKW Beauty's Creme Contour & ...

Sculpting is the name of the game, and having the best contour kit can do all the heavy lifting, from making your cheekbones pop, to having a sculpted jaw line made for selfies. While learning how to ...

Want 15% off at Adore Beauty? Sign up to the latest news at ELLE. **Kat Von D Shade & Light Face Contour Palette Best contour kit for a perfect finish** I love Kat Von D’s contouring palette, the ...

The Kardashian and Jenner clans know their makeup. From Kylie Jenner's Kylie Cosmetics empire to Kim Kardashian West's new KKW Beauty line, the family sure knows how to slay. Only recently, Kardashian ...

This week I discovered that Kim Kardashian has a yearly take-home of $45.5million, it also happened to be the same week that my long awaited KKW Beauty Contour Kit arrived. And how much did that ...