LONDON, UNITED KINGDOM - JUNE 4: Detail of the YouTube logo outside the YouTube Space studios in London, taken on June 4, 2019. (Photo by Olly Curtis/Future via Getty Images) YouTube's stellar ...

A burgeoning group of YouTube strategists are charging big money to YouTubers who want to expand their popularity.

If you open YouTube, you're going to stumble across plenty of content creators covering tech, but finding the great creators requires a little more work.

From the moment Mahjbeen Zafar landed her first headshot in the electrifying chaos of Counter-Strike, her passion for the FPS genre has fueled a lifelong gaming obsession. Since early 2025, she has ...

On Monday, YouTube announced that it will now allow creators and rights-holders to choose whether "third-party companies [can] use their content to train AI models directly in Studio Settings under ...

Editor's NoteAfter this article was published, The Washington Post received additional information about the methodology used for the YouTube survey and determined that it does not meet Post standards ...

At the Made on YouTube event, the company previewed a slew of new AI-powered creator tools targeting behind-the-scenes work content creators do. At the Made on YouTube event, the company previewed a ...

At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...

Brands increasingly prioritize creators, but one-off collaborations still outweigh stable, long-term influencer partnerships ...

YouTube on Monday announced it will give creators more choice over how third parties can use their content to train their AI models. Starting today, creators and rights holders will be able to flag ...