Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...