In explaining a data and analytics operating model, it is helpful to understand the business context. As the consumer experience becomes increasingly digitized, companies have access to massive troves ...

For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use customer ...

Since 2015 and the rise of e-commerce hyper scalers, we have witnessed a fundamental shift in consumer behavior, one that has dramatically accelerated due to the COVID-19 pandemic, according to a Bain ...

As customer expectations continue to rise and the traditional reactive models of customer service are increasingly proving to be inadequate, the quest for excellence in customer support today has led ...

STAMFORD, Conn.--(BUSINESS WIRE)--Retail and consumer packaged goods (CPG) companies are transforming operations and gaining powerful new business tools using AI and advanced analytics, according to a ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Consumer Edge, a provider of consumer alternative data intelligence, announced its acquisition of Earnest Analytics, a transaction and healthcare data platform. The deal brings together two ...

Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence drive every decision? It ...

We have passed a full year since Covid-19 first hit and completely reshaped society. With millions of vaccine doses administered and more than 20 percent of the US population fully vaccinated, there ...

Motivated by the lack of data for both consumers and the industry regarding the potential effects of cannabis use, in 2020 Smith established Tetragram, the first-of-its-kind consumer data analytics ...

NEWTON, Mass.--(BUSINESS WIRE)--U.S. viewers will spend more on streaming video than pay TV for the first time in 2024, according to the latest research from Strategy Analytics. According to the ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Even if you believe you’ve developed the best product ...