Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith ...

Former AdTheorent CEO to lead D/Cipher's evolution as the premier cookie-less ad targeting and buying solution for the open Internet Jim was a co-founder of AdTheorent, a machine-learning powered DSP ...

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...

As President of D/Cipher, Jim Lawson oversees the growth strategy and evolution of DDM's ground-breaking intent-targeting advertising solution, D/Cipher. He was previously CEO of AdTheorent, a ...