One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

As wine sales continue to climb in the U.S., vintners are incorporating augmented reality and other innovations in wine label design. Last year the wine industry filled 717,866,271 bottles, according ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

Select bottles of Moët Nectar Impérial Rosé have fresh new look courtesy of the cult fashion streetwear label Public School. The team at Moët was “drawn to and inspired by Public School’s fresh ...

Original artwork and final prints of wine labels, files on work for other clients, plus audio tapes of an interview of Farrell. The collection consists of eight series, the largest, Series I, being ...

A can of green beans has the words “green beans” written clearly on the label. Same goes for most grocery items, gardening supplies and cleaning products. What you read is what you get. Then there’s ...

A 2024 study (Ruiying et al.) investigates whether subtle “gender cues” on wine labels (i.e., feminine vs. masculine visual or textual cues) affect how women perceive and respond to a wine. Do ...

While we can tell the most about wine by drinking it, the door into this experience for bottled wine is the label. Clearly important from a marketing perspective, most Australian labels also ...