Cathay Pacific, the Hong Kong-based airline that flies to 42 countries, launched a marketing campaign that features an 360-degree mobile video ad, according to documents made available to Mobile ...

Virtual reality still has much runway to travel before it lands a permanent spot on the media plan. It’s niche. But for brands like Cathay Pacific, VR content is just the ticket to engage consumers in ...

Last year, Cathay Pacific Airways USA, the premium airline offering over 100 flights per week from the US to Hong Kong and beyond, launched interactive 360° ad units, taking a bet on the emerging VR ...

The annual Cathay Pacific ad for the Rugby Sevens was for some years something that Ad Nut and other ad-attuned animals tended to look forward to. Then 2016 happened. Let us not speak of it further.

Cathay Pacific has launched a 360-degree virtual reality (VR) video ad experience powered by VR and 360-degree advertising firm OmniVirt. Released over the July 4th weekend, the ad transports ...