Yahoo will indeed acquire BrightRoll, a video ad network turned platform company, as TechCrunch first reported in October. (See the release). The transaction, priced at $640 million, fires up Yahoo’s ...

Yahoo will acquire video advertising platform Brightroll in an all-cash deal as Yahoo looks to accelerate its digital advertising strategy. The deal, which is valued at $640 million, is expected to ...

Add Yahoo as a preferred source to see more of our stories on Google. Yahoo announced a deal to acquire BrightRoll, a programmatic video-advertising platform, for $640 million in cash. The deal will ...

Yahoo will acquire BrightRoll, a company that provides an advertising platform for online video, the company announced in a blog post. The price is being reported as $640 million. CEO Marissa Mayer ...

First there was Right Media. Then there was the Yahoo Ad Exchange. Now there’s BrightRoll. Yahoo started off Advertising Week on Monday with the announcement that it had consolidated all of its ...

Video ad network BrightRoll relaunched this morning with a name change from PostRoller and now offers direct access to the ad insertion process for consumer video producers. The company’s technology ...

Google (GOOG), the world’s biggest seller of Web-search advertising, is getting one-upped in the surging $7.6 billion market for online-video ads from a 6-year-old startup one-tenth its size.

In its latest effort to increase revenues, Yahoo Inc. (YHOO), is purchasing digital video advertising service BrightRoll for $640 million in cash. BrightRoll caters to both buyers and sellers of video ...

Yahoo announced a deal to acquire BrightRoll, a programmatic video-advertising platform, for $640 million in cash. The deal will combine Yahoo’s desktop and mobile video advertising inventory with ...