With so many cleansers, moisturizers, and face serums on the shelves, it can be hard to know which products are right for you. That’s where the best custom skin-care brands come in. Not only ...

Skin care minimalism is the overarching theme this year according to several of our experts. “The ‘skinimalism’ movement appears to be evolving beyond just using fewer products — consumers are ...

Murat Bazarov is leveraging AI to make personalized skin-care routines effective and accessible.

An innovative skincare company that recently opened a location in Boston is looking to change the way people get their ...

Brighter, smoother, clearer, firmer skin—the benefits of alpha hydroxy acids almost sound comparable to those of retinol, but ...

The role of AI in personalized beauty is not new. Skin care brands like Proven and hair care brands such as Prose are already using AI algorithms to help consumers optimize their routines.

It’s the real deal. With both the skin care and hair care product lines, I was impressed with the degree of personalization. Prose has no off-the-shelf products; you have to order a custom formula.

“At Paula’s Choice Taiwan, our goal is to deliver meaningful, science-first skincare guidance to every customer,” said Ivy YEH, DTC & CRM Manager, Paula’s Choice Taiwan. “Revieve’s technology enabled ...

Tatcha skin care loads its products with superfoods, amino acids and a proprietary blend of alpha-hydroxy acids from green tea, algae and twice-fermented rice.

The best skin care products for refreshing your skin pre- and post-swimming, according to experts Swimming can contribute to dryness, flakiness and inflammation.