Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

Forbes contributors publish independent expert analyses and insights. Tim Maurer covers how personal finance is more personal than finance. May 05, 2024, 07:00am EDT Sunk cost, opportunity cost, and ...

Developing a detailed understanding of how buyers decide to purchase a product or service and how non-buyers decide not to buy can be crucial information for a company wishing to elevate itself to the ...

Discover the concept of homo economicus, its origins, and why it's essential in economics. Explore its rational decision-making model and its limitations today.

For the last few decades, behavioral economics has endeavored to identify the biases that impact our choices, as well as the “nudges” to help improve our decision-making and behavior. As those ...

Much of the foundational work in behavioral economics was sparked by the cognitive psychologist Daniel Kahneman and Amos Tyversky, who brilliantly explored how humans make decisions based on framing ...

A new theory of economic decision-making offers an explanation as to why humans, in general, make decisions that are simply adequate, not optimal. A new theory of economic decision-making from Mina ...

Any project, supported or not by a committee, that has not deposited records to the Records Office. Behavioral economics combines information about human behavior and outcomes with more standard ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

The anomalies studied by behavioral economists suggest that logic is rarely the most important factor in decisions.