The BMW Vision Driving Experience may not have a particularly exciting name, but what that moniker disguises is the car's purpose: it's a test bed for BMW to show off its latest and greatest electric ...

The BMW Vision Driving Experience, or VDX, is a high-performance concept that highlights the upcoming “Heart of Joy” management controller. The VDX is a four-motor battery-electric vehicle designed to ...

BMW calls these “super-brain” computers the car’s “Heart of Joy,” and says they will control systems on the car including the electrical and digital systems, and what BMW calls “driving pleasure.” BMW ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this innovative technology integrates drivetrain, ...

The camouflaged BMW Vision Driving Experience (VDX) technology demonstrator appeared low-slung and menacing. I had to contort myself awkwardly to get in and squeeze into its carbon-fiber bucket seats.

The "Heart of Joy" is BMW's secret weapon to make electric performance cars fun to drive, and it's previewed in the BMW Vision Driving Experience concept car.

The 2023 BMW i4 M50 delivers a driving experience that blends instant electric performance with the refinement expected from ...

If you'd like to get behind the wheel of some of BMW's latest - including the all-new 393-horsepower X3 M50 - you could get the chance soon. BMW is kicking off its 2025 Ultimate Driving Experience ...