When B2B companies rely on jargon, hyperbole and self-centered statements it creates a substance gap between them and their intended audience. When B2B companies conceptualize or create content, they ...

How many times do you come across business-to-business (B2B) content in any given day? If you were to judge the creativity behind this type of content writing and its business-to-consumer (B2C) ...

When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second repeatedly ...

This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example. I call them the four Cs: Company, Category, Content, ...

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin ...

B2B content doesn’t have to be boring. From infographics to podcasts, there are so many content formats you can use to educate, entertain, inspire, and connect with your audience. But why do so many ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...