Shorter B2B buying cycles are putting pressure on sales teams to respond quickly, revealing the growing gap between modern ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

If brand activation plays a leading role in your strategy, add "share of search" into the mix for your buying process in B2B. Today, we’re more clued up than ever about how B2B buyers buy. We know, ...

Many procurement teams are still throttled by the outmoded tools, communication methods and spreadsheets that they’ve been using for decades. In the race to digitalize their operations and do more ...

More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market approach ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...

AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the launch of its new B2B ...

Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...