In digital marketing, few concepts are as over-discussed and under-applied as the customer journey. We all nod along when someone brings up “awareness, consideration, decision.” We nod again when ...

You're a distributor supplying the mass market with all sorts of paint and painting accessories. Your customer base is made up of individual consumers, as well as stockists, and third-party suppliers.

The awareness stage of the consumer journey is the first step in the process. It is when a customer becomes aware of a product or service and begins to research it. During this stage, customers are ...