At several conferences recently, I've had the opportunity to talk with a variety of B2B marketers on the topic of analytics. During one conversation with a marketing vice-president for a B2B company, ...

When it comes to customer analytics, companies are at various stages in their gymnastic careers, with trials for the Olympics fast approaching. It's time to raise the bar. In order to reach the next ...

Avnet Technology Solutions has been named the first Certified Educator of HIMSS Analytics’ new DELTA-Powered Analytics Assessment maturity model. Like HIMSS Analytics’ electronic medical record and ...

Keeping up with rapid technology advancements and maintaining relevant skills has never been more difficult. Since the pandemic hit in early 2020, organizations have doubled down on digitization, data ...