Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.

Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad revenue and retail advertisers worldwide. Mike Ryan, Head of Ecommerce Insights at SMEC, ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...