Google’s AdWords and other programs can be a boon to small online retailers. For a modest fee, a company reserves a keyword on Google. Whenever that keyword or phrase appears in a search request on ...

The AdWords Keyword Diagnosis report can be extremely helpful, but there are a plethora of statuses that can be confusing. We've decoded them for you! AdWords provides a keyword diagnosis tool inside ...

There are two new metrics available in Keyword ideas. Users can now see Organic impression share and Organic average position for the keywords if a site ranks for them and enough data is available. To ...

Highlighting popular words and phrases that are used to find your business, the "Searches" card on Google AdWords will save advertisers time. An update to Google AdWords that rolled out yesterday will ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

Google announced Monday that it is changing the way it reports keyword quality score in AdWords, effective immediately. The change only affects the numbers you’ll see in AdWords, not the way quality ...

Do you ever set the max cost per click (CPC) for keywords only to sit back and wonder whether or not that’s how much you should bid? In this post, I’m going to discuss three advanced AdWords features ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Google has introduced a few new features for their AdWords service. These new features include an improved keyword tool and the ability to automatically generate site-related keywords simply by ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Google’s AdWords and other programs can be a boon to small online retailers. For a modest fee, a company reserves a keyword on Google. Whenever that keyword or phrase appears in a search request on ...