Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Are you a print subscriber? Activate your account. By Jack Neff - 44 min 26 sec ago By Jon Springer - 4 hours 24 min ago By Parker Herren - 7 hours 31 min ago By Tim Nudd - 8 hours 7 min ago 9 hours ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

When it comes to building a successful loyalty program, emotional connection is key, according to a new report from Gale, a business agency which provides insights to brands. Programs with an active ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.