Location-based advertising has become a huge marketplace, but its dominant strategy is blunt: Most advertisers still draw a ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

Netflix launched its cheaper, ad-supported option in late 2022. Its growth is starting to contribute to overall revenue. Co-CEO Greg Peters said during the company's fourth-quarter earnings call this ...

OpenAI has announced plans to introduce advertising within free and low-cost versions of ChatGPT, alongside voluntary safeguards including separation of advertisements from responses, privacy ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

Voters in Virginia, New Jersey, California and Pennsylvania have been inundated with campaign ads this year, with each state hosting critical off-year elections that offer a preview of the issues and ...

Automakers are largely sitting on the advertising sidelines during this year's Super Bowl amid broader uncertainty in the U.S. automotive industry. General Motors, Toyota Motor and Volkswagen are the ...

Late last week, OpenAI revealed its plans to imminently begin testing ads within ChatGPT. What a shocker. Also unsurprisingly, OpenAI’s announcement prompted a veritable deluge of predictions and ...