Amazon says the ad-supported streaming plan of its Prime Video service now reaches more than 130 million American consumers, and the company is rolling out new technology to help marketers deliver ...

The ad-supported tier of Amazon’s streaming service Prime Video now reaches more than 315 million monthly active users, the company disclosed during a conference this week. The data point was revealed ...

Amazon is shutting down Freevee, its free ad-supported streaming television (FAST) service, as it heightens focus on selling ads on its Prime Video subscription service. Amazon, which has owned IMDb ...

Subscribers to Prime Video’s ad tier will start seeing more commercials next year, further testing how much advertising streamers will tolerate. Speaking to the Financial Times today, Kelly Day, VP of ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

India, Brazil, Japan, New Zealand and the Netherlands will see advertising added to Prime Video in 2025, joining the U.S., Canada, France, U.K. and Mexico. By Alex Weprin Senior Editor Amazon is ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...