Meta is adding new AI tools to help small businesses analyze ads, track social performance, benchmark competitors, create ...

AI-powered tools are quietly reshaping how Meta's advertising strategies are uncovered. In 2026, ad library scraping will make it possible to identify which creatives convert and which targeting ...

Microsoft launched analytics tool Monetize Insights for publishers. It aims to simplify monitoring and optimizing ad revenue. Key features are total revenue tracking and revealing bid rejection ...

Ad hoc analysis is a business intelligence (BI) process designed to answer a specific business question by using company data from various sources. A report helps stakeholders assess an event and ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Ad-blockers and privacy-focused browser protections are eroding business analytics at the precise moment when organizations must sharpen their understanding of user behav­ior to remain competitive.

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

Compare leading sales analytics platforms for account intelligence, forecasting, CRM analytics, deal analysis, and ...