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Breakfast cereal sales declined before Kellogg’s sale to Italian company
U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker of Corn Flakes, Froot Loops, Rice Krispies and other familiar brands.
LUXEMBOURG and BATTLE CREEK, Mich. — The Ferrero Group will acquire WK Kellogg Co for a total enterprise value of $3.1 ...
No immediate changes are set to impact operations at the WK Kellogg plant in East Hempfield Township after the Ferrero Group, an Italian confectionery producer, announced it will soon acquire ...
The $3.1 billion acquisition would combine Ferrero, which makes Tic Tacs and Nutella, with the producer of Frosted Flakes and ...
Kellogg, the maker of such brands as Frosted Flakes, Froot Loops, Rice Krispies and Raisin Bran, began business in 1906 as ...
Boxes of various Kellogg’s cereals are displayed on shelves at a Walmart Supercenter on May 6, 2025 in Austin, Texas.
What’s “Froot Loops” in Italian?The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer ...
Your favorite morning breakfast cereals could be getting a makeover. The iconic Italian candy giant is expected to acquire ...
Michigan's WK Kellogg Co., the cereal giant, is set to be acquired by the Italian candymaker behind Ferrero Rocher in a ...
Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...
Wigan Today on MSN8h
9 of the best cereal box toys you might remember from the 70s, 80s, 90s and noughtiesThese bike reflectors, found in packs of Kellogg’s Corn Flakes during the 1980s and 90s, were among the most practical cereal box gifts ever given away. They came in the shape of the famous Kellogg’s ...
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