For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All the More” campaign.

The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely to the iconic barrel shape and word mark that started it all," the restaurant said in a news release posted on its website.

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.

The southern "country" style restaurant-store chain is introducing a new logo, and launching a new menu for the fall season as part of its "All the More" campaign, Cracker Barrel announced in an Aug. 19 news release. The company is partnering with country music artist Jordan Davis for the initiative.

Cracker Barrel has received fierce reactions from some customers and conservative commentators following a major change.

Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for its new simplified logo design.

The newly branded Cracker Barrel restaurant chain is hosting a Thursday event featuring country singer Jordan Davis in the Meatpacking District.